Advanced data-driven audiences, messaging and media targeting, and forecasting on LinkedIn start with Origin, our proprietary data platform that integrates with the LinkedIn API ecosystem to provide wide and deep insights for the delivery of client strategy and media planning for LinkedIn.
Origin provides access to the world’s largest source of buyer data and unlocks the deepest and richest intelligence about your target audiences. The insights and outputs are integrated with our GTM and media strategies to provide clients with more advanced and personalized LinkedIn campaigns.
Origin provides access to:
Over 1 billion contact records on LinkedIn
Prospect and customer audience insight
Advanced tools to unlock patterns in the data for advanced GTM planning
Forecasted audience reach and impression volumes based on budget
Audience activation capabilities to push into the LinkedIn platform
Origin unlocks 3 core use cases
Addressable audience
The ability to understand the size of your audience based on a mix of segmentation criteria
Audience insight
The profile of your audience based on a range of audience attributes, including key skills, company size, industry, product interest, seniority and many more!
Media performance
The ability to unlock forecasted performance, reach and impression estimates based on budget, time in market and campaign goal
Questions we can answer
Origin provides the insights to understand more about your target audience and can answer many questions you might have to advance personas and audience segmentation.
Here are just a few questions we can answer:
Segmentation
Are job titles, functions and business sizes reflective of current segmentation?
Interests
What is my audience most interested in and does this align with messaging and content strategy?
Member skills
What skills are most common and are they reflective of how we currently target our audience?
Account targeting
Do companies with the highest concentration of employees match with our target account lists?
How we use the insight
As part of our integrated GTM solutions across brand to demand, we leverage Origin data to not only deliver advanced targeting and media activation but to ensure that the overall campaign experience and creative, content, message and ad design are optimized to match the audiences we activate through Origin and LinkedIn.
Here are just some of the ways we leverage Origin data:
Refine personas and audience profiles to make them more relevant, accurate and actionable
Target the right audience based on campaign objectives and goals
Personalize creative and messaging to the right audience based on insights
Adjust content strategy to align assets with the most relevant audience profile and interest areas
Book your Origin
demo today
Ready for growth?
Stein IAS is the leading brand-to-demand agency for the world’s B2B enterprises. We fuse data and technology with Big Long Ideas and experiences to drive brand progression and revenue growth.
