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Originality meets virality

With the goal of creating a more sustainable world, the Paper and Packaging Board launched its residential recycling program Box to Nature at Pack Expo 2022. Stein IAS brought the initiative to life using B2B Original thinking, creating a virtual reality experience that impressed, engaged and inspired everyone.

Envisioning the future by creating tomorrow, today

In our immersive VR experience, we put people in the front seat of a DeLorean time machine and teleported them into the future.

Planned to perfection

Here’s how Stein IAS brought a big, bold and brilliant idea to life – that became the talk of the show.

Stein IAS Team video poster

The Stein IAS team

Meet the team behind the creation of the DeLorean

Paper and packaging board video poster

Paper and Packaging Board

Meet the clients who loved the futuristic experience