After delivering its best-ever performance in its most recent fiscal year, Stein IAS has appointed Jeremy Cochran as President, Americas, to further the agency’s ambitious growth plans in North America. Joining the agency’s senior leadership team, Cochran is the agency’s most senior and significant appointment in the U.S. to date.
Cochran joined the agency at the beginning of October following 15 successful years in various leadership positions at Iris Worldwide. During his tenure there, he led significant B2B brand engagements in Europe, the U.S. and globally. His work spanned various sectors in B2B and beyond, including financial services and fintech (Barclays and PayPal), technology (Samsung and Sony), automotive (Volkswagen), and healthcare (Alcon and Roche).
Before joining Iris, Jeremy transformed London-based Catalyst into an award-winning, creative agency as Managing Director, helping it become the fastest growing promotional marketing agency in the UK.
Stein IAS CEO, Rob Morrice, commented; “North America, and particularly U.S.-based multinationals, are our most important market. So, this obviously is a pivotal strategic appointment for us. Cultural fit is an absolute priority, given we’re a values-based business. I have known and admired Jeremy for roughly 20 years, as Catalyst was once part of the Media Square Group, now known as MSQ, which Stein IAS is also part of. I can personally attest to his ability to build deep rapport with clients and teams alike. Jeremy embodies many of the values we hold dear at Stein IAS, and we are delighted to have him on board to spearhead our ambitious growth plans for the business in the Americas.”
Based in New York, Cochran will operate day-to-day as business partner to the agency’s New York-based Chief Operations Officer, Susan Guerrero, and will report into the agency’s CEO, Rob Morrice.
“I have long admired the strength of the Stein IAS brand and its relentless drive to lead the B2B category. Stein IAS are indeed the ‘B2B Originals’. I am immensely excited and honored to have this opportunity to build on the agency’s already strong foundation in the U.S. market.”