At the Global B2B Brand Summit, Stein IAS’s Global President sat down with leaders from some of the most consequential B2B brands in the world. These short-form interviews cover building brand strength, GTM and media innovation, the interrelationship of B2B and B2C, and other key takeaways from the 3rd annual summit.
Nicole German, HSBC
Stein IAS’s Global President Craig Duxbury sat down with Nicole German, Global CMO of Commercial Banking and Global Banking & Markets at HSBC, at the recent IAA Global B2B Brand Summit. Nicole and Craig discussed how HSBC leverages its master brand to create demand in the B2B space, as well as her learnings from the summit.
Lisa Maxwell, Mastercard
Lisa Maxwell, VP of B2B Marketing at Mastercard, shares how “Priceless” started as a consumer-facing creative platform and has evolved over 25 years to encompass everything they do — including B2B.
Kate Rundell, Amazon Business
Kate Rundell, Global Head of Central Marketing at Amazon Business, discusses extending Amazon’s consumer equity into a B2B context and reflects on how this could be an era of significant opportunity and growth for B2B businesses within brands largely considered B2C.
Heidi Grassi, S&P Global
Heidi Grassi, VP of Brand Marketing and CX Insights at S&P Global, discusses the changing channels of B2B in an evolving media landscape. Heidi also shares her view of whether, as Tom Stein often states, this is the “B2B Decade.”
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Stein IAS is the leading brand-to-demand agency for the world’s B2B enterprises. We fuse data and technology with Big Long Ideas and experiences to drive brand progression and revenue growth.
