Total visibility. Total accountability. Stein IAS’ Mi Interactions process offers our clients B2B’s most advanced, technology-enabled contact and go-to-market strategies – delivering highly effective, cost-efficient multichannel campaigns that predictably achieve outstanding and measurable results across the brand-demand continuum.
Based on the outputs of our Mi Insights process - and fact-based inputs ranging from audience media indexing to clients’ database performance - Mi Interactions leverages the mix of paid, earned and owned media across online and offline channels to most effectively reach your audiences at each stage of the purchasing timeline.
From traditional advertising campaigns to Digital Brand Ecosystems, from Public Relations to content-driven social and mobile campaigns, from marketing automation and custom marketing clouds to digital retargeting and real-time marketing, we continuously deploy, measure and optimize communications to achieve the brand and demand metrics that meet your marketing and business objectives.
Importantly, we bring marketing synchronization and innovation to all of our clients to accelerate marketing performance. But most importantly, we hold ourselves entirely accountable for delivering results. Before deploying campaigns on behalf of our clients, we provide a results proforma that projects what precisely you can expect the campaign to deliver – from front-end metrics to back-end metrics all the way through to leads, sales and ROI. This is our roadmap, and we live each breath by it.