Mi 3 Process

Part science. Equal part art. Honed from long experience at the vanguard of modern B2B marketing. Stein IAS’ proven process to pivot brands and drive business success is called Mi 3. It uniquely enables brands to identify and leverage the most important insights, interactions and creative inventions that activate opportunity.

Stein IAS’ innovative strategy and planning process taps into your and our expertise, market dynamics and customers’ needs, wants and behaviors – uncovering the most important insights that power positioning, creative ideas and contact strategies across the B2B buyer journey.

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With our Mi Interactions process, Stein IAS provides the most advanced B2B go-to-market offering in the world. Our campaigns are driven by sophisticated, technology-enabled contact and go-to-market strategies, giving our clients results measurable to the most granular level - and making us fully accountable in the process.

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Mi Inventions is the only creative model crafted specifically for B2B brands and target audiences. Its aim and outcomes: big, important, long-tail creative inventions that defy convention, excite people and energize your brand across channels, targets, geographies and buyer journeys.

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