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Real-Time Marketing eBook

  • Tuesday, May 14, 2013
  • Author Ted Kohnen Managing Director, Americas and Asia

Suddenly, real-time marketing (RTM) is of-the-moment (pun intended); the phrase has gone into hyperdrive. It’s everywhere you turn.  But the intense interest over RTM is deserved. A brand’s ability to engage its target audiences with extreme topicality has never been more resultful, thanks to new data technologies and better tools that have added science to the art of intersecting prospects and customers.

This eBook explores RTM at a level that is actionable for brand marketers:

• What it is
• What it isn’t
• How to bring all the necessary marketing and organizational components together
• And how RTM can drive brand differentiation, customer engagement, heightened demand and, ultimately, business success. 

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