A CEO’s guide to becoming a great CMO

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A CEO’s guide to becoming a great CMO

The Great Expectations report takes CMOs and other senior marketing professionals inside the mind of the CEO.

Developed from a survey of 320 CEOs conducted by Chief Executive Group and Stein IAS, this study examines the challenges and opportunities for today’s CMO from the perspective that matters most.

Find out the CEO’s views on marketing including:

  • The aspects of they believe are key to business success
  • How the role of marketing is changing
  • Their satisfaction, or otherwise, with their marketing leadership

The findings in the report are always revealing and sometimes surprising, making it a must read for any marketing executive.

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