Digital Marketing Maturity Index
Download the Digital Marketing Maturity Index
We’ve compiled responses from nearly 300 global mid-size to large B2B brands, to bring you the most comprehensive investigation of B2B digital marketing maturity.
Examining performance across the four tenets of modern marketing: Reach and Attract, Engage and Inspire, Nurture and Convert and Analyze and Optimize, the DMMI categorizes digital marketing maturity into three evolutionary stages:
- Digital Master: customer-centric, early adopter of best of breed technology and practices
- Digital pragmatist: customer-orientated, mas adopter of mature technology channels and tactics
- Digital Explorer: brand-centric, relatively slow adopter of digital tools and techniques
Find out how quickly B2B marketing, and B2B marketers, are evolving.