The most important B2B marketing process
Winning in today’s B2B markets takes data-driven insights that foster human engagement. It takes big, long creative ideas that span channels and today’s less linear buyer journeys. It also takes advanced technology that targets, nurtures and converts with impressive efficiency. That’s precisely what Stein IAS delivers through deep, global expertise and a process we call “Mi 3”.
Strategic planning is the foundation of any successful brand, and our Mi Insights methodology discovers the purpose of your brand like no other. We study and segment your market, drilling down into unique stakeholder motivations and buyer timelines. Then we activate your brand with timed tactics and messaging designed to unify your business culture and cultivate stronger customer relationships.
With our Mi Interactions process, Stein IAS has the most advanced B2B go-to-market offering in the world. Our campaigns are driven by sophisticated, technology-enabled contact strategies, giving our clients measurable results and making us fully accountable. As leaders in marketing automation techniques, we’re also pioneering and customizing the B2B cloud, giving brands access to cutting-edge marketing technology.
The Big Long Idea is the outcome of our Mi Inventions creative process, which has been designed specifically for B2B brands. It straddles stakeholder landscapes and multichannel communications, and nurtures leads along the longer B2B buying cycle. Customer journeys have changed so much in recent years. Stein IAS’ creative solutions always keep you a step ahead.