Stein IAS Triumphs at the Marketing Society Excellence Awards
10 June 2015
Stein IAS has taken home the award for ‘Best Business-to-Business Marketing’ at this year’s Marketing Society Excellence Awards. The recently crowned Business Marketing Association (BMA) ‘Agency of the Year’ received the accolade for ‘The Performance People’ campaign developed for global engineering client, Trelleborg. Stein IAS put research at the heart of the campaign, informing the development of a content marketing strategy which helped Trelleborg’s marine operation to turn the tide on copycat competitors touting low cost, inferior equipment.
Held at the Artillery Gardens in London (Thursday 4th June),The Marketing Society Excellence Awards recognize and honor marketing excellence across the UK. Other big winners on the night included EDF Energy, Warner Bros. and Curry’s PC World.
Jeremy Bramwell, Global Head of Industrial Marketing at Stein IAS, commented: “Having worked with Trelleborg for the best part of five years, we have transformed the company’s approach to marketing, breaking new ground for client, agency and the B2B marketing industry. So much so, Trelleborg spearheaded the use of industry leading marketing automation technology to power an entire content marketing program in the relatively slow-moving world of maritime engineering.”
“Marketing now takes care of a significant proportion of the buying funnel and that means Trelleborg is now not only a lot more efficient operationally and more productive at generating and nurturing leads, but they are further strengthening their position as the most important brand in the maritime engineering market.”
Richard Hepworth, President of Trelleborg’s marine operation, commented: “Stein IAS has changed our approach from traditional marketing to digitally powered channel planning and implementation. We’re just a few years down the line and the business has certainly changed for the better. It’s hard to put a price on that but, with the guidance of Stein IAS, we can and do.”
A strong research program fed this issues-led campaign, with the ‘Barometer Report’ gathering the latest insights and opinions on market performance, from 200 port owners and operators, consultants and contractors.
The assets developed from this valuable piece of research fuelled the entire ‘Performance People’ campaign, which was powered by marketing automation over the course of the entire buyer journey. The campaign has helped to rewrite the rule book in favor of premium suppliers over commodity players and the market has not just listened, but acted upon Trelleborg’s leadership on the issue.
For more information about the Marketing Society Excellence Awards and a full list of the 2015 winners, visit: http://www.marketingsocietyawards.com/awards-night/winners/
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