STEIN IAS TAKES HOME THE GOLD AT INAUGURAL UK AGENCY AWARDS
17 September 2015
Stein IAS’ ground-breaking Digital Marketing Maturity Index (DMMI) Report has taken home the award for ‘Best Content Marketing (for agency promotion)’ at the first ever UK Agency Awards. Launched in partnership with Oracle Marketing Cloud, the DMMI is the first worldwide study designed to assess the digital marketing maturity of the business marketing community.
Held at The Emirates Stadium in London, (Thursday 10th September), the UK Agency Awards is the UK’s first awards scheme recognizing excellence in the way that agencies are run, marketed and grown. The awards are open to all creative, design, digital, marketing, advertising, media and public relations agencies that are based in the UK.
Tom Stein, Chairman and Chief Client Officer of Stein IAS, commented: “Very few B2B brands maximize the potential of the very latest digital marketing technology, especially in lead nurturing and integrating the sales and marketing processes. As an agency, this is where Stein IAS excels and so prompted the development of the DMMI, a content strategy created with the market, for the market.
“Many senior marketers have varying ideas of how to use digital techniques, where to focus their efforts and what constitutes digital maturity. The majority understand web presence, online ads and SEO. Many are also utilizing analytics and even automated lead nurturing. The problem is, only a minority actually know how to create an effective overall strategy.
“Capitalizing on the opportunity to define the areas that comprise a digital B2B marketing strategy and attract new prospects, the DMMI enables B2B marketers to evaluate the sophistication of their digital demand generation activity against an international benchmark.”
The DMMI campaign began with the launch of a worldwide survey of Chief Marketing Officers (CMOs) through an email campaign and launch at the World B2B Chief Marketing Congress in Shanghai. This resulted in 300 CMOs completing the survey, providing benchmarks for the level of digital maturity in each target region and each of the four tenets of marketing: Reach and Attract, Engage and Inspire, Nurture and Convert, Analyze and Optimize.
These findings were published in the preliminary DMMI report which was housed on a special website and ‘gated’ for data capture purposes. This was promoted through an integrated campaign, using email, social media, online ads and PR.
Those who downloaded the report where then offered the chance to access the DMMI tool via a nurture email campaign and was offered to delegates at the BMA15 Conference in Chicago in May. This enables users to assess their own digital maturity by answering questions about their approach to the four tenets, generating a personalized infographic that shows the individual user’s results compared to the global and regional benchmarks in the report.
For more information about the UK Agency Awards and a full list of the 2015 winners, visit: http://www.ukagencyawards.com/2015-winners
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