Stein IAS named 2014 “Agency to Watch” by Advertising Age
03 February 2014
After a year during which the Agency was named 'Agency of the Year' by the Business Marketing Association and BtoB Magazine (now Advertising Age), Stein IAS has been ranked #4 among the Ad Age “Agencies to Watch” in 2014.
“Agencies to Watch” are one of Ad Age’s A-Lists. As reported in Ad Age, “Agencies -- and the marketing landscape -- never stop evolving. From well-established firms hitting a new stride or carving out different disciplines to up-and-comers offering digital-world solutions, here are 10 shops to have on your radar in 2014.”
Stein IAS’ inclusion in the exclusive “Agencies to Watch” list was based on its advanced digital model, global reach, accelerated growth and client wins, most recently including CenturyLink Technology Solutions, Vree Health (the wholly owned hospital technology-focused subsidiary of Merck) and Columbia University Planned Giving.
The A-List accolade comes just eight months after the merger of US-based Stein and Partners Brand Activation and the UK-based IAS b2b Marketing. The global expansion of the Agency was another reason cited by Ad Age for inclusion on the list.
“For B2B brands, ‘business-to-business as usual’ can no longer carry the day. It takes a new and different kind of agency: intensely creative, strategically driven, technology powered and with an evolved approach to B2B in order to drive and sustain results globally,” says Tom Stein, CEO of Stein IAS (Americas).
“We are very proud to be named to Ad Age’s 2014 A-List. It’s a reflection of the important work we do day in and day out for our clients and the success they experience,” Stein adds.
See the full list at Ad Age.
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