Stein IAS expands its award-winning integrated marketing team
04 September 2014
Global B2B marketing agency, Stein IAS, has bolstered its Integrated Marketing team in New York with a quartet of new appointments.
The agency has strengthened its award-winning integrated marketing planning offering following unprecedented growth during the current financial year.
Tom Stein, CEO of Stein IAS (Americas), commented: “We have significantly invested in our integrated marketing team as it plays a pivotal role not only in the Agency’s go-to-market digital offering, but in our Mi Interactions process which offers our clients B2B’s most advanced, technology-powered contact and go-to-market strategies.
“After claiming the ‘Marketing Service Provider of the Year – Marketing Technology’ title at the BMA’s 2014 B2 Awards, the addition of extremely talented, digitally-forward professionals to the team further reinforces our commitment to strengthening our offering and ability to leverage paid, earned and owned media across online and offline channels to most effectively reach target audiences at each stage of the purchasing timeline.”
Christine Seddon has joined the agency from executive recruitment and human capital network, ExecutNet. Seddon has joined Stein IAS as Associate Director of Integrated Marketing and is responsible for planning, delivering and measuring global paid, earned and owned media campaigns. Seddon is working across a number of key accounts, including CenturyLink Technology Solutions, global leader in cloud infrastructure and hosted IT solutions for enterprise customers; CIELO, leading provider of global talent strategy solutions; and Chicago Board Options Exchange (CBOE), the US’s largest options exchange.
Kristen Rumfola has also joined the ranks at Stein IAS after being snapped up from digital marketing technology agency, IgnitionOne, alongside Integrated Marketing Analyst, Lauren Umetsu. In the role of Manager of Integrated Marketing, Kristen is responsible for digital marketing strategy across paid search, media management and analytics.
Umetsu and newly recruited advertising graduate, Rachel Magerman, who joins the team as Integrated Marketing Coordinator, will be supporting the wider team in the successful delivery of digital go-to-market and demand generation strategies.
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