AGENCY SCOOPS GOLD AT THE 2015 PRMOMENT AWARDS
18 March 2015
Stein IAS has taken home the award for ‘Best Use of Research’ at the 2015 PRmoment Awards. The global B2B marketing agency was honoured for its ‘Performance People’ campaign, which it developed for Trelleborg. The campaign saw Stein IAS utilise research to inform the development of a content marketing strategy which helped Trelleborg’s marine operation to turn the tide on copycat competitors touting potentially low cost, inferior mission critical equipment.
Held at the Hilton Hotel in Manchester, (Wednesday 11th March), the PRmoment Awards recognise and reward outstanding campaigns and exceptional talent in the UK PR and Communications sector.
Stein IAS steered the development of a content marketing strategy which reinvents the rulebook when it comes to specifying, designing, manufacturing and supplying mission critical port equipment.
With research deployed at the heart of the campaign to provide issues-led, industry-wide insights, the agency split the annual Barometer Report from Trelleborg’s marine operation, which gathers the latest insights and opinions on market performance, into two groups; port owners and operators, consultants and contractors. This provided depth to the findings and enabled the comparison of attitudes and behaviours across the two groups.
The assets developed from this valuable piece of research fuelled the entire ‘Performance People’ campaign, which was powered by marketing automation over the course of the entire buyer journey. The campaign has helped to rewrite the rule book in favour of premium suppliers over commodity players and the market has not just listened, but acted upon Trelleborg’s leadership on the issue.
For more information about the PRmoment Awards 2015 and a full list of the 2015 winners, visit: http://prmomentawards.com/winners
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