Stein IAS triumphs at the Marketing ARC Awards
04 September 2014
Further cementing its position as the most technologically advanced global B2B agency, Stein IAS has taken home two awards – the most of any agency at the inaugural Marketing ARC Awards. The agency claimed the award for ‘Analytics, Measurement and Attribution’ for its ‘CBOE Execute Success’ campaign which it developed for client Chicago Board Options Exchange and the award for ‘Targeting’ for its ‘Integrate Britain’ campaign which it developed for client TalkTalk Business.
Held at the B2B LeadsCon Summit at the Broadway Ballroom in New York (Thursday 14th August), the Marketing ARC Awards celebrate and recognize the best campaigns powered by marketing technology.
Tom Stein, CEO of Stein IAS (Americas), commented: “The changing B2B buyer journey is forcing brands to create multichannel, creative brand experiences, connected with technology-enabled demand generation strategies that deliver cast iron ROI.
“With Mi 3, our integrated marketing process, we deliver deeper customer insight. Creative inventions and content are then precisely delivered across highly detailed buyer journeys. Orchestrated digital interactions on a local and global basis are underpinned by advanced marketing automation and underscored by multi-touch analytics and attribution all the way to ROI. Sophisticated marketing technology is the backbone that supports the award-winning strategy and creative that Mi 3 delivers for our clients.”
Applying advanced data analysis to drive marketing strategy and results, Stein IAS was tasked with discovering the market conditions that increased engagement with the Chicago Board Options Exchange’s (CBOE) digital ads. Technology and the integration of disparate platforms into one actionable database, drove nuanced learnings, and the outcome was the ability to accelerate impressions to serve up the right financial product, at the right time, for investors to consider and trade CBOE options.
With a focus on lead nurturing over brand exposure, Stein IAS steered the development of a content-driven, thought leadership approach putting TalkTalk Business on the radar of its most hard-to-reach audience, enterprises (firms with 250+ employees). This saw the TalkTalk Business brand take a strategic backseat and by leveraging research partner Ovum’s impartial credibility as the more overt brand behind the initiative. The output was The Integrate Britain Report: an in-depth write-up of an exceptionally detailed research exercise - drawing on industry interviews, editorial roundtables and expert analyst input. The outcome was a steady stream of high quality leads and measurable engagement.
“To follow up being named ‘Marketing Service Provider of the Year – Marketing Technology’ at the Business Marketing Association’s annual B2 Awards with two Marketing ARC Awards is a fantastic achievement and is testament to our exceptionally sophisticated capability in the application of technology, from marketing automation to the marketing cloud, to clients’ businesses. When it comes to marketing technology, we’re not only holding our own on the global stage, but setting a new standard.”
For more information about the Marketing ARC Awards and a full list of the 2014 winners, visit: http://www.chiefmarketer.com/marketing-technology/2014-marc-awards-winner-announced-14082014#_
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