INDUSTRY VETERAN JASON ABBATE JOINS STEIN IAS GLOBAL INTERACTIONS TEAM
13 July 2015
Stein IAS is expanding its award-winning global team with the appointment of Jason Abbate as Director of Interactions. Based in the New York office, Jason will lead the agency’s US Interactions team in the development of integrated marketing strategy for some of the largest global B2B brands.
Jason has more than 20 years’ experience in media and marketing planning and has held senior positions at several agencies, working with clients across numerous verticals including manufacturing, financial, healthcare and technology.
Marc Keating, Director of Digital and Innovation at Stein IAS, commented: “Our mission is to be the most digitally advanced B2B marketing agency in the world. To achieve that we need to continue to surround ourselves with the most talented B2B marketers.
“Jason’s passion for B2B marketing and wealth of experience ensures we have yet an even stronger team to deliver exactly that.”
The new role is not unfamiliar to Jason, as he previously worked with Stein as Director of Media Planning.
Jason added: “Coming back to the agency was an easy decision. Stein IAS has been making its mark on the digital landscape for several years and has produced some of the most outstanding strategic and creative work I’ve ever seen.
“It is an exciting time to be re-joining the agency and I look forward to working with our teams to deliver digital experiences that resonate throughout the buyer journey using proven frameworks, at a global scale. That’s what all B2B marketers are trying to accomplish – we’re doing it here and making a real impact for our clients.”
Before joining Stein IAS, Jason worked at Chicago-based B2B marketing and demand creation agency, The Mx Group, for the past four years. There, he led the media department, integrating paid, earned and owned media to achieve clients’ awareness and demand generation goals.
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