STEIN IAS TAKES HOME FCS PORTFOLIO AWARD
26 May 2015
Stein IAS has been awarded Silver for ‘Display / Rich Media’ at the Financial Communications Society (FCS) Portfolio Awards for client Chicago Board Options Exchange (CBOE). The work was at the heart of a multichannel launch campaign supporting the launch of CBOE’s Short-Term VIX (VXST) product.
Held at The Hammerstein Ballroom in Midtown Manhattan (Thursday, April 30, 2015), the FCS Portfolio Awards recognize and reward the best in financial services communications across all media channels.
Chicago Board Options Exchange (CBOE), the largest U.S. options exchange and creator of listed options, continues to raise the bar for options and volatility trading through product innovation and trading technology. CBOE’s VIX options and futures is among the world’s most popular volatility investment products.
The launch campaign captured the intelligence, confidence and strength of VIX traders as they said with bravado that they wanted CBOE to “bring on” the Short-Term VIX. Comprising visuals of traders standing in front of dramatic backgrounds of rollercoasters, evoking the nature of volatility and the rush of trading it, the online campaign featured display and rich media, mobile, native advertising, email, online video, microsites and Bloomberg ticker advertising.
For more information about the FCS Portfolio Awards and a full list of the 2015 winners, visit: http://thefcs.org/fcs-portfolio-awards-honor-best-in-financial-marketing-advertising-and-public-relations-in-2014/
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