Content marketing to engage and activate
In a world where brands aggressively compete for greater online visibility, your content strategy can be the difference between market growth and stagnation. To prosper, you need to be a prolific publisher and, most importantly, have a great story to tell.
Come along to The Chartered Institute of Marketing’s half-day conference: ‘Are you ready for modern marketing’ to engage with leaders and peers in modern marketing and gain unprecedented insights into how an enhanced content marketing strategy can drive revenue growth.
At 9:30am see agency client, Jade Tambini of DS Smith discuss the process followed by the company to create point of differentiation through brand management and then turn previously fragmented activity into a combined and integrated content marketing strategy that is linked to objectives and targeted at needs of the customer. Then at 11:50am, see Stein IAS (EMEA) Creative Director Reuben Webb, deliver a dynamic presentation on the importance of strategically led creative for content marketing.
Reserve your space today by following the link below.
|START DATE||03 November 2014 09:00 AM|
|END DATE||03 November 2014 06:00 PM|
|LOCATION||Victor Salvi Room, Wales Millennium Centre, Bute Place, Cardiff Bay, CF10 5AL|