Business Breakfast briefing, Paris
Continuing our series of exclusive breakfast briefings, this time Stein IAS turns the podium over to client Martin Pietersen, Global Communications Brand Manager, Atos. He will take delegates through the inner workings of an exceptional B2B marketing campaign, recognized for its technological sophistication, its global reach and its ROI.
Martin Pietersen will be your host for this 2-hour, registration only, breakfast briefing and he will tell the story of the award winning, Olympic Games B2B campaign that was able to create €131 million of direct new business and a pipeline of deals currently under negotiation of €1.3 billion. Playing a key role in the campaign's development, Martin will convey his first hand experiences in deploying this multi-faceted global initiative.
- 8:30-8:45 Coffee and croissants
- 8:45-9:00 Introductory remarks – Stéphane Munier, Director & Partner, Stein IAS Paris
- 9:00-10:00 Main presentation – Martin Pietersen, Global Communications Brand Manager, Atos
- 10:00-10:30 Q&A
|START DATE||04 July 2013 08:30 AM|
|END DATE||04 July 2013 10:30 AM|
|LOCATION||Saint James Club Paris, 43 Avenue Bugeaud, 75116 Paris|