STEIN IAS AT THE DOUBLE AT THE DRUM AWARDS 2015
08 May 2015
Demonstrating the power of Mi 3, its advanced marketing process along the B2B buying cycle, Stein IAS has taken home awards for best ‘Brand Development /Extension Strategy of the Year’ and ‘B2B Strategy of the Year’ at this year’s prestigious Drum Marketing Awards. The global B2B marketing agency was honoured for its ‘Perpetual Devotion’ campaign, which it developed for client DS Smith Recycling (DSSR).
Held at the Marriot Hotel Grosvenor Square in London, (Thursday 7th May), the Drum Awards celebrate in-house marketing teams and agencies that are excelling at producing effective marketing strategies.
DSSR is a recycling and waste management company. Unlike its competitors, DSSR doesn’t invest in landfill but in revolutionary processes that help businesses realise the benefits of putting waste through a constant cycle of reuse or ‘closed-loop recycling’.
Tasked with raising awareness of the company’s commitment to making zero waste to landfill a reality for businesses, the agency steered the development of the ‘Perpetual Devotion’ campaign which positioned DSSR as a genuine competitor to the marketplace’s established recycling and waste management suppliers. Stein IAS and DSSR took a content-led approach which fuelled a series of thought-leadership assets launched through an email campaign and managed through marketing automation platform, Eloqua, to educate the market on the benefits of ‘closed-loop recycling’.
For more information about the Drum Awards 2015 and a full list of the 2015 winners, visit: http://www.thedrummarketingawards.com/results
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