Agency also awarded two 'super category' awards for Talk Talk Business and client Paul Higgins scoops 'Marketer of the Year'.

28 May 2014

Stein IAS has cemented its position as the most technologically advanced global B2B agency after claiming the ‘Marketing Service Provider of the Year – Marketing Technology’ title at the BMA’S internationally-renowned B2 Awards.

The Business Marketing Association’s (BMA) annual B2 awards recognize marketing excellence in the B2B sector with almost 1,000 entries received this year from agencies the world over. The winners were announced during the BMA’s annual awards reception at Paris Club - Studio Paris in Chicago (Tuesday 27th May).

Tom Stein, CEO of Stein IAS (Americas), commented: “To be named ‘Marketing Service Provider of the Year – Marketing Technology’ by the most prestigious and well respected measure of B2B excellence is a fantastic achievement. We have developed an extremely sophisticated capability in the application of technology, from marketing automation to the marketing cloud, to clients’ businesses. It’s reflected in our close partnership with the Oracle Marketing Cloud, and our selection as global demand generation agency of record by major brands.

“Most importantly, we’ve also won 31 B2 Awards for the amazing strategic, creative and content work we do. There isn’t another agency that can combine the strategic, brand and creative front with the technology-powered demand and analytics engine that Stein IAS can. It is our differentiator.”

Rob Morrice, CEO of Stein IAS (EMEA), commented: “For an agency to even be nominated for the service provider accolade is quite the achievement. However, to actually beat dedicated global sales and marketing software providers at their own game on the grandest stage of them all is a phenomenal feat; proving that when it comes to marketing technology, we’re not only holding our own on the global stage, but setting a new standard.”

Stein IAS’ stunning performance at the prestigious B2 Awards also saw the agency take home 31 individual category awards. This included two ‘Super Category Winners’ for ‘Integrated Marketing Communications’ and ‘Sales Enablement’ for TalkTalk Business. Stein IAS also received three ‘Best of Category’ awards, which included ‘Best Agency Promotion’ for the launch of the agency’s ‘Most Importantly’ creative proposition.

Client Paul Higgins, Marketing Director at TalkTalk Business, was also named ‘Marketer of the Year’ at the ceremony, the first time a UK marketer has taken the prestigious award. “To be recognised on the global stage by such a well respected body is a huge honor and is testament to the work the team have delivered.

“Central to that work has been the success of Stein IAS. Working closely with the marketing team they have combined strategy, creativity and technology like no agency I’ve ever experienced. We’ve seen a transformation in how we acquire new business feeding a stream of highly qualified leads through to our sales organisation. Stein IAS has helped us turn the marketing effort into one that is recognized internally and externally as highly innovative and successful.”

For a full list of the 2014 B2 Awards winners (which are shortly due to be published), visit:


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