BMA Agency of the Year
03 June 2013
Stein IAS has capped off a stunning performance at the internationally-renowned B2 Awards, by claiming 39 individual category awards and the much-vaunted ‘Agency of the Year’ title – for the third time in four years.
The Business Marketing Association’s (BMA) annual B2 awards recognize marketing excellence in the B2B sector with almost 1,000 entries received this year from agencies the world over. The winners were announced during the BMA’s annual International Conference on Thursday, May 30.
This is the first year that Stein + Partners Brand Activation and IAS b2b Marketing have entered the awards as a combined agency, having come together to form Stein IAS in March 2013. Incredibly, the honor marks the third time in four years that the BMA has presented the ‘Agency of The Year’ award to the agencies – with Stein + Partners Brand Activation winning in 2010, IAS b2b Marketing in 2011 and now Stein IAS in 2013.
Tom Stein, CEO of Stein IAS (Americas), says: “We take great pride from producing important and award-winning work for many of the most important B2B brands in the world. Our clients are the driving force behind our agency and we are grateful for their vision and commitment.”
Rob Morrice, CEO of Stein IAS (EMEA & Asia), adds: “There’s no better launch-pad for the agency than this. We’ve had incredible success as individual agencies, but now is the start of a special agency uniquely equipped to meet B2B marketers’ needs on a global, regional and local basis.”
As well as taking home 39 individual ‘Awards of Excellence’, Stein IAS was the only agency to pick up two group category awards for ‘Advertising’ and ‘PR / social media’. Both were in recognition for the agency’s work on behalf of global engineering giant, Trelleborg.
Jeremy Bramwell, Group Account Director (EMEA) and Stein IAS (UK) lead on the Trelleborg account, says: “With these two accolades we’ve hopefully put to bed the myth that so-called ‘industrial’ brands can’t compete for the top honors in our marketing profession. Trelleborg is the perfect example of a brand that is fighting the war against B2B mediocrity and being rewarded for it.”
For a full list of the 2013 B2 Awards winners (which are shortly due to be published), please visit the BMA website: http://www.marketing.org/i4a/pages/index.cfm?pageID=5599
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