Stein IAS (Americas) Copy Manager, Cynthia Scheid, has been named one of B2B Marketing Magazine’s B2B Rising Stars for 2015.

07 May 2015

Stein IAS now has another ‘star’ amongst its ranks after the agency’s Americas Copy Manager, Cynthia Scheid, was named as one of B2B Marketing Magazine’s B2B Rising Stars for 2015.

Organized by B2B Marketing Magazine, the B2B Rising Stars honor the extraordinary talent, outstanding work and dedication of junior to mid-level agency and client-side marketers.

After graduating from New York City’s St.John’s University in 2010, ‘Rising Star’ Cynthia has risen from working in an admin capacity to a senior copywriting role as Copy Manager within the agency’s Americas creative team.

Michael Ruby, VP, Executive Creative Director Stein IAS (Americas) commented: “As a rapidly growing global company with a commitment to becoming the most important B2B agency in the world, we’re all about finding and nurturing good people and providing them with the opportunity to harness their skills and passions to progress their career. Whether it be changing roles or even time zones, we give talent free rein. Cynthia’s ‘Rising Star’ accolade is a fine example of exactly that.

“It’s rare to hear stories like Cynthia’s anymore. She got her foot in the door, started at the bottom, and has risen towards the top. She is one of those extraordinary, rare talents with the tenacity, gumption and dedication to bring such a rising star story to life.

“Pushing the boundaries of B2B creative by taking complex value propositions and turning them into exciting, compelling and effective creative, Cynthia has been instrumental to some of the agency’s largest and most complex projects.”

One example being an integrated campaign for ADP promoting solutions for U.S. Healthcare Reform, which proved to be one of the company’s most innovative and successful lead generation campaigns. Cynthia is also lead copywriter for Stein IAS’ Chicago Board Options Exchange account, where she continues to write award-winning multi-channel campaigns, targeting advanced institutional investors worldwide.

To view the full list of B2B marketing Magazine’s B2B Rising Stars 2015, visit:

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