Award season hat trick
15 February 2013
IAS b2b Marketing (now Stein IAS France), picked up two trophies at France's TOP/COM marketing and communications awards, held at the iconic Roland Garros in Paris.
The specialist BtoB agency topped off its first anniversary with a TOP/COM Silver award in PR for the campaign "Studio Bovine". Created for Merck Animal Health, world leader in bovine health, Studio Bovine is an integrated social media campaign that equips the company's stands with a Web TV studio to broadcast interviews with thought leaders in the global bovine health community. This is the second award garnered for this innovative international campaign, already the recipient of a Grand Prix Stratégies for PR in January.
IAS took to the podium for a second time as the agency collected the Grand Prix in Relational Marketing for client Amundi. TOP/COM awarded the Amundi ‘Money Market Minute’ - an international, multi-channel campaign launching Amundi's first Money Market Fund in Europe - the top prize for its sophisticated integration of database definition, lead tracking/CRM, and high impact creative.
Effectiveness is one of the leading criteria in judging TOP/COM winners, and both Studio Bovine and The Amundi Money Market Minute demonstrated IAS b2b Marketing's results-based approach.
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