Agency expands global footprint with San Francisco launch

Agency announces office expansion in California at BMA 15.

27 May 2015

Global marketing agency Stein IAS announced today at the Business Marketing Association International Conference that it is opening an office in San Francisco.

Stein IAS has experienced considerable growth around the world in recent years. In response it opened a Shanghai office in 2014 to augment its New York, London, Manchester and Paris hubs. The Agency has further built out the Stein IAS Global Network of accredited partner agencies in Germany, Benelux, the Nordics, Central/Eastern Europe and the Middle East.

The move to San Francisco was an inevitable next step for the Agency. Stein IAS Chairman and Chief Client Officer Tom Stein explains, “As the epicenter of technology innovation, the West Coast is a natural expansion point for us. We have rapidly growing relationships with multiple West Coast-based clients. We‘ve always had deep and wide experience across the IT spectrum, including infrastructure, services, networking, security, storage, file sharing and cloud/SaaS services – as well as in the industrial, energy, financial and media/information service sectors.”

Executives from Stein IAS’ senior team will lead the new office. Current agency CMO Ted Kohnen will serve as the new Managing Director and Michael Ruby will continue in his role as Executive Creative Director (Americas). An 8-year veteran of Stein IAS, Kohnen will continue to oversee the Agency’s integrated interactions and analytics practice in the Americas. Ruby, who has risen through the Agency’s strategic and creative ranks, will continue to make Stein IAS one of the most-awarded B2B agencies in the world.

Stein IAS Chief Executive Officer Rob Morrice says, “The San Francisco office will embody the Agency’s unique One Company model, which taps experts from all office locations to meet a client’s needs, no matter which office leads the account locally.”

Importantly, San Francisco will bring Stein IAS closer to its strategic technology partners, such as Oracle Marketing Cloud, helping the agency to advance its leadership in the area of advanced B2B marketing technology and automation.

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