Stein IAS maintains award winning track record at Global ACE awards
25 April 2014
For the second consecutive year, global advertising and marketing agency Stein IAS left the BMA Global ACE Awards as the event’s most awarded agency. The agency took home an impressive 24 accolades – more than double that of any other agency.
Organized by the Business Marketing Association (BMA) New York City chapter, the Global ACE Awards, which were held in New York on 24th April, celebrate the very best of global B2B creative. Stein IAS’ award-winning work included seven ‘Firsts’, 10 ‘Seconds’ and seven ‘Third’ place honors for efforts on behalf of clients including Chicago Board Options, Iron Mountain, Trelleborg, TalkTalk Business, Maxwell Systems and Vubiquity.
“To take home the most ACEs for a second year in a row is a powerful affirmation of our standing as one of the world’s best B2B creative agencies,” commented Michael Ruby, VP, Executive Creative Director, Stein IAS (Americas). “From integrated campaigns and content marketing to digital advertising and websites, from brand design to demand generation, to be recognized in so many different categories demonstrates once again the power of our advanced marketing processes and creative firepower across the board.”
The event also saw Ruby and Reuben Webb, Creative Director of Stein IAS EMEA take to the stage to present the agency’s mission to rid B2B creative of the terrible clichés that so often pepper B2B ads and marketing materials. The short session saw both Ruby and Webb entertain the crowd, as well as urge creative leaders to join Stein IAS’ quest to eliminate clichés from B2B once and for all.
“Time and again, you hear the cry for differentiation, however, too much advertising remains clichéd, watered down, diluted by those who say they want to stand out, but feel safer fitting in,” says Webb. “To deliver truly innovative and inspiring communications, it is essential that brands join the fight to rid B2B marketing of the plague of ‘tatty old clichés.’ And what better way to showcase the proven ROI of doing just that than by being recognised so enthusiastically by the most respected measure of global creative B2B marketing, the ACEs?”
For a full list of winners from the 2014 Global ACE Awards, please visit: http://www.marketing.org/i4a/pages/index.cfm?pageid=5236
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