Account Director heads-up agency automation offering
15 December 2015
Today, B2B marketing campaigns are only as effective as the technology that powers them. Which is why we’re such a strong advocate of marketing automation platforms and technology stacks like Oracle Marketing Cloud (our preferred partner).
By embedding the use of campaign automation throughout the agency – alongside our proprietary marketing model, Mi 3 - we’re pioneering the way brands use technology. Consequently, we’re able to implement fully-integrated, multi-channel campaigns that nurture prospects through the buyer timeline with unprecedented speed and efficiency.
As major global brands the world over look to unleash the power of marketing’s latest buzzword (“automation”), it’s vital that we have extensively trained Eloqua experts that not only talk the talk, but are able to walk the walk when it comes to implementation. In the client services arena, this means guiding clients and overseeing the execution of automated marketing campaigns that deliver genuine ROI.
With that in mind, there are very few, if any individuals, with the combination of automation technology and creative-know-how of Global Account Director - Eloqua Specialist, Rebecca Falk. With vast experience in strategic, creative and digital disciplines, Rebecca is our most extensively trained Eloqua account director. That’s why she is entrusted with handling the largest fully integrated and most tech-focussed account you’ll find across our global network. This sees her coordinate campaigns internationally working with the client’s corporate and demand generation teams in Silicon Valley, EMEA and APAC.
Within the last couple of months alone, Rebecca has overseen the delivery of the agency’s most successful assignment in 2015, which also proved the most comprehensive, integrated and cross-functional campaign in the client’s history. Generating over $4 million in just three months and over $10 million in the sales pipeline (and counting), the phenomenal campaign received its just rewards at the internationally-renowned Business Marketing Association B2 Awards, claiming the coveted B2 Super Category for ‘Best Campaign’.
Rebecca’s dedication to her role and deep marketing technology expertise is what delivers results that move the needle and win awards for her clients. And, with an increasing number of brands looking to power campaigns via marketing automation, we have no doubt that Rebecca will continue to prove integral to the agency’s offering.
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