Director of Content (EMEA)
A hands-on practitioner of the ‘dark art’ with over 12 years agency-side experience, Paul has been raising the bar for PR at Stein IAS for over five years now. Having worked on everything from global consumer accounts to leviathans of the B2B world, Paul has certainly had a varied career – in fact, his claims to fame involve the opening of a chain of gentlemen’s clubs and the negotiation of a client’s kiss and tell story!
From his PR specialisms in media relations and corporate comms to his deep knowledge of key industry sectors – like automotive, property and finance – Paul brings a fresh, practical and always insightful perspective on how editorially-driven marketing channels can magnify a brand’s power and reach.
In the last three years, this early adopter of social media has added several more strings to his bow and now holds responsibility for evolving Stein IAS’ social content offer, which has helped to break down the traditional agency inter-departmental silos.
But it doesn’t stop there. Paul has also led his team to victory in a string of awards, in many cases outdoing the consumer competition, to enjoy its most successful year to date.